As ages passed, the intricacy of the retail business has increased multifold. With a show that has been stolen by the e-commerce act, retail brick-and-mortar is leaving no stone unturned to hold the market share. In this process, retails have come to understand the importance of customer preference and intentions. As a means to the ends, retail solution providers resort to multiple data sources, data from where is collated and analyzed. The source of data can range from social media, e-commerce purchase history, and POS end points, among numerous sources of customer interactions that help retail chains make amendment in business strategy.

Against this backdrop, IoT-based retail solutions are changing the customer experience that is offered based on the previous purchases made, through offering diverse offers and discounts. Harvesting a certain level of importance to mobile devices, payments made through mobiles are faster and less complicated, forming a pivotal part in strengthening the connection between customers and retailers, through loyalty programs. As the opportunity for the utility and application and for retailing solutions has increased dramatically, retailers breathe a sigh of relief with the support of retailing solutions.

Like any other arena, retail solutions landscape has no dearth of solution providers and thus zeroing in on the apt one remains an uphill task for CIOs. To help them tread on the right path, Retail CIO Outlook’s distinguished panel comprising CEOs, CIOs, VCs, industry analysts and the editorial board has come with Top 10 Retail Tech Companies in Europe 2018. In our selection process, we have evaluated the vendor’s competency to provide efficient as well cost-effective retail solutions and services.